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December 5, 2014


Ad Sales Roundtable

A 2009 Masthead special report featuring a Q&A session with three of Canada's top ad sales executives on the state of the industry. ¶

Advertising Age

A U.S.-based magazine for advertising agency and marketing industry news. ¶

Advertising Age Data Centre

A directory of free information on major U.S. advertisers, agencies and advertising trends. ¶

Advertising Trends Report on Canada

A WARC research report on Canadian ad buying trends from 1994 to 2004. ¶

Canadian Advertising Research Foundation

A non-profit organization which provides research and informs its members on developments in advertising, communications and media. ¶

Comparing Reach and GRPs

A 2004 analysis and comparison of magazine and television reach/GRP delivery across a variety of expenditure levels. Prepared by PHD Canada and hosted by Magazines Canada. ¶

Digital Magazine Advertising Canadian Specifications

A set of production and quality standards and guidelines for Canadian publishers, advertisers, printers and industry suppliers. ¶


A series of studies and reports that summarize the comparable effectiveness of size and placement in magazine advertising. Prepared by various associations and agencies and hosted by Magazines Canada. ¶

Glossary of Research Terms

An in-depth glossary of terms used in the measurement, sale and production of magazine advertising. Prepared and hosted by Magazines Canada. ¶

How Media Measure Up

A 2004 report of various media effectiveness for the financial, personal care and health care sectors. Prepared by the Magazine Publishers of America and hosted by Magazines Canada. ¶

Magazine Essentials: Making the Most of Magazines

A 2004 research report on using magazine advertising to its fullest advantage. Prepared and hosted by Magazines Canada ¶

Measuring Magazine Effectiveness

A 2001 study of the incremental sales impact of magazines over other media. Prepared by the Magazine Publishers of America and hosted by Magazines Canada. ¶

Q&A with Rob Young, Senior Vice-President, PHD Canada

The vice-president of one of Canada's largest media buyers advises magazine professionals on how to sell their medium. ¶

Recency Planning

An explanation of the Recency Planning theory and its effect on magazine advertising. Prepared by the Magazine Publishers of America and hosted by Magazines Canada. ¶

Rep Life Blog

An archive of the popular blog run by "reptile", an anonymous Canadian magazine sales rep (ended May 2009). ¶

Taking back the rack : amid new challenges, Canadian magazines compete for visibility on our newsstands

A single-Copy Distribution Study for the Department of Canadian Heritage. Compares mass marrket publications with small magazines.Contains a Glossary. ¶

The Association of Canadian Advertisers

A group that works to help its members maximize the return of their marketing and communications investment. ¶

Industry Directory

View and add your listing to the Industry Directory