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December 5, 2014

Advertising

Ad Sales Roundtable

A 2009 Masthead special report featuring a Q&A session with three of Canada's top ad sales executives on the state of the industry. ¶ http://www.mastheadonline.com/reports/

Advertising Age

A U.S.-based magazine for advertising agency and marketing industry news. ¶ http://www.adage.com

Advertising Age Data Centre

A directory of free information on major U.S. advertisers, agencies and advertising trends. ¶ http://www.adage.com/datacenter/

Advertising Trends Report on Canada

A WARC research report on Canadian ad buying trends from 1994 to 2004. ¶ http://www.mastheadonline.com/downloads/library/wat2005_canada.pdf

Canadian Advertising Research Foundation

A non-profit organization which provides research and informs its members on developments in advertising, communications and media. ¶ http://www.carf.ca/

Comparing Reach and GRPs

A 2004 analysis and comparison of magazine and television reach/GRP delivery across a variety of expenditure levels. Prepared by PHD Canada and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/uploads/File/Ad%20Services/ComparingReach-GRPs.pdf

Digital Magazine Advertising Canadian Specifications

A set of production and quality standards and guidelines for Canadian publishers, advertisers, printers and industry suppliers. ¶ http://www.magazinescanada.ca/advertising/production/dmacs_specifications

Effectiveness

A series of studies and reports that summarize the comparable effectiveness of size and placement in magazine advertising. Prepared by various associations and agencies and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/advertsing/research/effectiveness

Glossary of Research Terms

An in-depth glossary of terms used in the measurement, sale and production of magazine advertising. Prepared and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/general_glossary_terms

How Media Measure Up

A 2004 report of various media effectiveness for the financial, personal care and health care sectors. Prepared by the Magazine Publishers of America and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/uploads/File/files/effectiveness/ROI-HowMediaMeasureUp.pdf

Magazine Essentials: Making the Most of Magazines

A 2004 research report on using magazine advertising to its fullest advantage. Prepared and hosted by Magazines Canada ¶ https://docs.google.com/viewer

Measuring Magazine Effectiveness

A 2001 study of the incremental sales impact of magazines over other media. Prepared by the Magazine Publishers of America and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/uploads/File/files/effectiveness/research14_MeasuringMagEffect01.pdf

Q&A with Rob Young, Senior Vice-President, PHD Canada

The vice-president of one of Canada's largest media buyers advises magazine professionals on how to sell their medium. ¶ http://www.mastheadonline.com/downloads/library/NovDec05QA.pdf

Recency Planning

An explanation of the Recency Planning theory and its effect on magazine advertising. Prepared by the Magazine Publishers of America and hosted by Magazines Canada. ¶ http://www.magazinescanada.ca/uploads/File/files/adpositioning/archive/Recency%20Versus%20Effective%20Frequency%20in%20Media%20Planning.pdf

Rep Life Blog

An archive of the popular blog run by "reptile", an anonymous Canadian magazine sales rep (ended May 2009). ¶ http://replife.blogspot.com/

Taking back the rack : amid new challenges, Canadian magazines compete for visibility on our newsstands

A single-Copy Distribution Study for the Department of Canadian Heritage. Compares mass marrket publications with small magazines.Contains a Glossary. ¶ http://www.google.ca/url

The Association of Canadian Advertisers

A group that works to help its members maximize the return of their marketing and communications investment. ¶ http://www.acaweb.ca/

Industry Directory

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