Audience Development
— Last checked and updated April 22, 2020 by Leah Vecchione, Langara College Library & Information Technology practicum student.
Canadian Mass Media Inc. (CMMI)
A national marketer of periodicals and books. (Accessed 04/22/2020) Visit Site
Certified Folder Display Service Canada, Inc.
North America’s largest professional travel brochure distribution and display service, with over 21,000 visitor information display racks located throughout Western and Central United States and Western Canada. Will also take magazines. (Accessed 04/22/2020) Visit Site
CMG – CoMag Marketing Group
A distribution and marketing service run by the Jim Pattison Group which represents over 47% of the market. (Accessed 04/22/2020) Visit Site
Disticor
A large Canadian national distributor and marketing consultant group. They distribute over 4,000 domestic, international, mass market, and special interest magazines throughout Canada and the United States. These titles span fifty categories and several languages. (Accessed 04/22/2020) Visit Site
Monahan Agency
A book and magazine distributor which supplies hundreds of retail locations throughout British Columbia and the Yukon. (Accessed 04/22/2020) Visit Site
Small Press Distribution
A U.S.-based non-profit distribution service specializing in literary and niche books and periodicals. (Accessed 04/22/2020) Visit Site
TNG
Formerly known as The News Group, TNG is the largest periodical wholesaler in North America and is also a member of the Jim Pattison Group of Companies. (Accessed 04/22/2020) Visit Site
Upland – A Publisher’s Guide to Audience Development
This blog post runs through the details of developing audiences and how to incorporate it into a marketing plan. (Accessed 04/22/2020) Visit Site
What’s New in Publishing – Audience Development: The Building Blocks
This article reviews the hows and whys of planning for ways of reaching audiences. (Accessed 04/22/2020) Visit Site
Unique Places to Stock Your Magazine, By IssuuNovember 13, 2017. Visit site
Helpful Tips For Distributing Your Free Publication, discussions on what proper distribution takes and how to make it work for your publication. Read article
Magazines Canada – Distribution, May 1 2019, Magazines Canada is the country’s only publisher-driven direct-to-retail newsstand distributor. Read article
‘See your audience as stakeholders’: how to build loyal readers, By Mary Hogarth. Visit site
A Publisher’s Guide to Audience Development. As the publishing industry went digital, getting content in front of readers became a brand new game, upland PostUp. Read
12 Content Strategies to Boost Reader Engagement, by Vee Banionis. Flip 180 Media. Read
