Audience Development & Distribution
— Last checked and updated April 22, 2020 by Leah Vecchione, Langara College Library & Information Technology practicum student.
See also Print Resources
Audience Development
Audience Development: The Building Blocks. What’s New in Publishing
This article reviews the hows and whys of planning for ways of reaching audiences. (Accessed 04/22/2020) Read Post
Banionis, Vee. “12 Content Strategies to Boost Reader Engagement. Flip 180 Media, 2 Apr. 2019. Read Article
Hogarth, Mary. “‘See your audience as stakeholders’: how to build loyal readers.” What’s New In Publishing, [2019?]. Visit site
Magazines Canada – Export
Explains a support program by which Canadian magazines can be spread internationally. (Accessed 05/01/2020) Visit Site
A Publisher’s Guide to Audience Development. Upland Software
This blog post runs through the details of developing audiences and how to incorporate it into a marketing plan. (Accessed 04/22/2020) Read Post
Distribution
Barton, Seamus. “What You Need to Know About Magazine Distribution.” Troi Mailing Services, 17 Jan. 2020.
This article discusses circulation and distribution in the Canadian magazine industry. Read Article
Canadian Mass Media Inc. (CMMI)
A national marketer of periodicals and books. (Accessed 04/22/2020) Visit Site
Certified Folder Display Service Canada, Inc.
North America’s largest professional travel brochure distribution and display service, with over 21,000 visitor information display racks located throughout Western and Central United States and Western Canada. They also accept magazines. (Accessed 04/21/2020) Visit Site
CMG – CoMag Marketing Group
A distribution and marketing service run by the Jim Pattison Group which represents over 47% of the market. (Accessed 04/22/2020) Visit Site
DISTICOR MAGAZINES
The only Canadian based national distributor of newsstand publications and the second largest national distributor in the USA. Visit Site
Magazines Canada – Distribution
A description of how MC exclusively distributes Canadian magazines to retailers. (Accessed 05/01/2020) Visit Site
Monahan Agency
A book and magazine distributor which supplies hundreds of retail locations throughout British Columbia and the Yukon. (Accessed 04/22/2020) Visit Site
Shweiki, Gail. “Helpful Tips For Distributing Your Free Publication.” Shweiki Media
Discussions on what proper distribution takes and how to make it work for your publication. (Accessed June 24, 2020) Read article
Small Press Distribution
A U.S.-based non-profit distribution service specializing in literary and niche books and periodicals. (Accessed 04/22/2020) Visit Site
TNG
Formerly known as The News Group, TNG is the largest periodical wholesaler in North America and is also a member of the Jim Pattison Group of Companies. (Accessed 04/22/2020) Visit Site
Unique Places to Stock Your Magazine. Issuu, 13 Nov. 2017. Read Post
