Audience Development & Distribution
— Last checked and updated December 3, 2020 by Kathryn Breakell, Langara College Library & Information Technology practicum student.
See also Print Resources
Audience Development
Banionis, Vee. “12 Content Strategies to Boost Reader Engagement.” Flip 180 Media, Apr. 2, 2019. Read Article
Hogarth, Mary. “‘See your audience as stakeholders’: how to build loyal readers.” What’s New In Publishing, [2019?]. Visit Site
Export and Networking: Explains a Magazines Canada export readiness and networking program that their member magazines can apply for. Members can now also apply for funding to register for virtual events. Visit Site (loading times slow)
Keywee. “Audience Development: The Building Blocks.” What’s New in Publishing, Feb. 2020. This article by Keywee reviews the hows and whys of planning for ways of reaching audiences. Read Post
“A Publisher’s Guide to Audience Development.” Upland Software. This blog post runs through the details of developing audiences and how to incorporate it into a marketing plan. Read Post
Distribution
Barton, Seamus. “What You Need to Know About Magazine Distribution.” Troi Mailing Services, Jan. 17, 2020. This article discusses circulation and distribution in the Canadian magazine industry. Read Article
Canadian Mass Media Inc. (CMMI): A national marketer of periodicals and books. Visit Site
Certified Folder Display Service Canada, Inc.: North America’s largest professional travel brochure distribution and display service, with over 21,000 visitor information display racks located throughout Western and Central United States and Western Canada. They also accept magazines. Visit Site
CMG – CoMag Marketing Group: A distribution and marketing service run by the Jim Pattison Group which represents over 47% of the market. Visit Site
Disticor Magazine Distribution Services. A Canadian-based national distributor of newsstand publications and the second largest national distributor in the USA. Visit Site
Magazines Canada – Distribution: A description of how MC exclusively distributes Canadian magazines to retailers. (Accessed 05/01/2020) Visit Site
Shweiki, Gail. “Helpful Tips For Distributing Your Free Publication.” Shweiki Media. Discussions on what proper distribution takes and how to make it work for your publication. Read Article
Small Press Distribution: A U.S.-based non-profit distribution service specializing in literary and niche books and periodicals. Visit Site
TNG: Formerly known as The News Group, TNG is the largest periodical wholesaler in North America and is also a member of the Jim Pattison Group of Companies. Visit Site
“Unique Places to Stock Your Magazine.” Issuu, Nov. 13, 2017. Read Post
All Resources
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Accountability – Codes of Conduct & Policies
Canadian and select codes/policies for the publishing industry
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Accountability in Publishing
Anti-racism, white privilege, and encouraging diversity
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Advertising & Marketing
How to promote your magazine, gain readership & improve advertising
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Associations
Professional associations for publishing, editing, advocacy, and writers and creators.
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Audience Development & Distribution
Boost your base
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Awards
For magazines and publishing professionals.
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Bursaries, Grants & Subsidies
Financial support for publishers
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Business & Administration
Starting & running a publication
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Charitable Tax Status
How to become a charity
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Conferences
Publishing conferences and events
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Copyright
Resources and rulebooks for creative industries
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Design & Production
Editing, designing & style guides
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Digital Resources
Resources for creating & publishing your digital magazine
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Disabled Writers & Accessibility
Issues, ideas, discussions, resources & guides
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Diversity & Inclusivity
Bias, exclusion, privilege & discrimination
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Diversity in Publishing – Overview
Diversity, inclusivity, and CanLit
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Diversity in Publishing – Organizations & Initiatives
Projects, awards, events, & mentorship
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Diversity in Publishing – Studies & Stats
Studies, reports & stats about diversity in publishing
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Diversity in the Workplace
Reports, statistics, & steps for a more diverse & equitable workplace
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Eco-Friendly
Organizations, publishers, and articles discussing data storage and recycling
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Podcasting
Tutorials, tips & tricks for the beginner & for publishers
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Industry & Advocacy
Magazine industry and creative sector reports
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Mental Health
Resources & articles about the basics, the workplace & in publishing
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Professional Development
Education and training opportunities
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Representation & Appropriation in Publishing
Writing, reading, editing, tokenizing
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Resources for Print Magazines
Including circulation, subscriptions & printing
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Sexual Abuse & Discrimination in the Literary Community
Reports, articles, etc.
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Staff & Volunteers
Internships, job boards & volunteer resources
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Workshops
Opportunities for skills sharing and development