Rainey Smith has been in online ad operations since 1999 when she got her start in the industry while working with eBay. In 2010, she broke away from the corporate environment to start her own company, On Call Ad Ops, that would help a variety of publishers rather than just the one she was working at.
She specializes in helping sites get set up with DFP (the ad server) as well as with offering ongoing support, both technical and day-to-day operations. One of the biggest groups of publishers that have had their needs fulfilled by On Call Ad Ops has been the traditional publishing world as they enter into the newness of online publishing.
Past and current clients include BBC, Outside Magazine, Makezine, NESN, and Metropolis Magazine. Check out On Call Ad Ops’ website here: www.oncalladops.com