Advertising & Marketing

Last checked December 2025 by Doris Fiedrich.

  • “13 Magazine Marketing Ideas to Grow Your Reader Base.” eMagazines, Apr. 5, 2023. Read Article
  • Admixer. Ad server for publishers to monetize from direct ad sales and ad exchanges. Visit Site
  • AdAge. A U.S.-based magazine for advertising agency and marketing industry news. They provide a free directory of major U.S. advertisers, agencies and advertising trends under their Datacenter. Visit Site
  • ADWEEK. A U.S.-based online magazine for the advertising and marketing industry. Visit Site
  • Association of Canadian Advertisers. ACA is a professional trade association “solely dedicated to representing the interests of client companies that market their products and services in Canada” Visit Site
  • Canadian Advertising Rates & Data. Tool for Canadian media buyers and planners. Visit Site
  • Canadian Marketing Association. Largest marketing association in Canada. Visit Site
  • Chief Marketer Network. Provides detailed information on marketing strategies, tactics and techniques. Visit Site
  • “Genuine Canadian Icon” and “Newsstand Distribution.” Magazines Canada. Visit Site
  • Government of Canada advertising annual reports. Government of Canada. Information on advertising activities, expenditures and the major campaigns undertaken in the stated year. Visit Site
  • “Guide to Owned, Paid and Earned Media Distribution Channels.” Goodman Lantern, Mar. 22, 2025. Explains the differences between owned, paid, and earned media distribution channels, detailing how businesses can use each to maximize brand visibility. Read Article
  • King, Nysha. “Making the Case for Diversity in Marketing and PR.” Forbes, Feb. 15, 2019. Outlines how businesses can expand their reach in terms of authentic inclusion. Read Article
  • Maintaining your business. Government of Canada, Aug. 27, 2024. Managing your business operations, strategic and financial planning, marketing, social responsibility. Visit Site
  • Majid, Aisha. “Charted: How has the UK consumer magazine industry evolved? Two decades of change.”  Press Gazette, Nov. 18, 2022. Read Article
  • Masthead. Provides a list of Canadian ad sale companies with contact information and location details. Visit Site
  • Campaign. A Canadian marketing site about trends in modern marketing. Visit Site
  • Research and business intelligence. Government of Canada, Aug. 27, 2024. A directory of market research. Visit Site
  • Strategy. Free Canadian magazine for the marketing industry. Visit Site
  • Vividata. A Canadian organization that produces a syndicated study of single-source data on print readership, non-print media exposure, product usage, and lifestyles. Visit Site

More Resources

Codes and policies for the publishing industry
How to promote your magazine, gain readership & improve advertising
How artificial intelligence impacts publishing
For publishers, editors, writers, creators, journalism students; resources for advocacy
Boost your magazine's base and distribution strategies
For magazines and publishing professionals.
Financial support for publishers
MagsBC's resources for the business of publishing, starting & running a publication.
How to become a charity
Publishing conferences and events
Resources and rulebooks for creative industries
Editing, designing & style guides
Issues, ideas, discussions, resources & guides
Bias, exclusion, privilege & discrimination
Studies, reports & stats about diversity in publishing
Reports, statistics, & steps for a more diverse & equitable workplace
Organizations, publishers, and articles discussing data storage and recycling
Magazine industry and creative sector reports
The basics, in the workplace, and in publishing.
Tutorials, tips & tricks for the beginner & for publishers
Journalism programs & courses, learning opportunities, writing & marketing workshops
Writing, reading, editing, tokenizing
Resources for digitizing your print magazine and creating a digital magazine
Including circulation, subscriptions & printing
Internships, job boards & volunteer resources
Guide, tools, virtual launch platforms, accounting