— Last updated December 2025 by Doris Fiedrich.

• Brennan, Fiona. “Get Off My List! Why Unsubscribers are a Good Thing.” Indie Essentials. Jan 28, 2025. Part of a five-part series about newsletter. Read Article
• Brennan, Fiona. “How to create a newsletter that gets your readers excited.” Indie Essentials. Jan 10, 2025. Part of a five-part series about newsletter. Read Article
• Brennan, Fiona. “The secret to increase your newsletter open rates.” Indie Essentials. Jan. 23, 2025. Part of a five-part series about newsletters. Read Article 
• Government of Canada. Canada’s anti-spam legislation. (CASL) protects consumers and businesses from the misuse of digital technology, including spam and other electronic threats. It also aims to help businesses stay competitive in a global, digital marketplace. Visit Site
• Harvard University. Digital Accessibility. “Write helpful Alt Text to describe images.” Visit Site
• “How to Increase Newsletter Open and Click Rates: 25 Proven Strategies for 2025: Maximize Your Email Marketing ROI with Data-Driven Tactics That Actually Work.” The Magazine Manager.ai, Mirabel Technologies, Inc. Jul. 23, 2025. Read Article
• Leung, Pearl. “Newsletter design best practices for publishers.” Indiegraf. Apr. 30, 2024. Why good newsletter design is important, how to approach it, best layout and examples. Read Article
• Lim, Simon and Miglė Padelytė. “How to create an email newsletter: A step-by-step guide.” Hostinger. Dec. 2, 2025. “To create an email newsletter, you need to understand who your audience is, create valuable content, and follow email marketing best practices to build lasting relationships with your subscribers.” Read Article
• Moore, Rachel, fact checked and edited by Andrew Kemp. “8 Best Email Letter Platforms for Publishers in 2024.” State of Digital Publishing (SODP). Discusses email marketing software, how email letter platforms work and why publishers should use them and how to choose. Read Article
• Oshinsky, Dan. “Getting the Most Out of Your Email Strategy.” Inbox Collective. Dec 12, 2023. Why newsletters still matter, what newsletter formats work best for publishers, and best practices to help any publisher get more from their email strategy, as well as tactics that more publishers should be using to improve their newsletter. Watch Video
• Oshinsky, Dan. “How to Grow and Maximize Newsletter Ad Revenue.” Inbox Collective. Feb 29, 2024. This video explores newsletter ad formats and opportunities, tools to sell and deploy ads, and best practices and benchmarks you can use to get the most out of your newsletter ad strategy. Watch Video 
• Oshinsky, Dan. “It’s 2025. Is It Still Worth Launching a Newsletter?” Inbox Collective. Aug. 13, 2025. “There are plenty of reasons to be skeptical of email. There are so many newsletters out there, newsletter data isn’t great, and yes, there are long-term threats from AI. But a few killer features still make newsletters something worth investing in.” Read Article