Social Media

— Last updated January 2026 by Doris Fiedrich.

• Denham, Brittany. “Social Media Trends in Canada.” Info on general trends and platform usage, how Canadians engage with the various platforms, which ones different generations favour. Environics Research. Sep 5, 2025. Read Article
• “Do’s and Dont’s for Magazine Promotion on Social Media.” “In 2025, magazine publishers occupy a hybrid space: part journalist, part content marketer, part brand strategist…When executed well, social media is an extension of your editorial product.” Sheridan. Jun 24, 2025. Read Article
• “How Publishers can make social media work for them in the post-Platform Era.” Highlighting “the ways that publishers could and should be using platforms to achieve their own goals.” Pugpig. Dec 1, 2023. Read Article
• Lamour, Timo. “Social media for publishers: 5 forward-looking platforms and how best to use them.” Purple, SPRYLAB. Apr 7, 2025. Social media platforms as important tools for informing users and distributing content. Read Article
• Ramzan, Abdullah. “Best Social Media Marketing Practices for News Publishers.” TorontoDigits. Nov 26, 2024. Read Article
• Russo, Arnaud. “Boost Your Magazine’s Reach: Top Social Media Promotion Tips.” The goal is to build audience loyalty and monetization.  New Magazine. Feb 15, 2025. Read Article
• Sterner, Rebecca. “Social Media for Magazines.” “Magazine publishers are working hard to figure out exactly how to harness the branding and marketing power of social media platforms…In order to benefit the most from these social media platforms, magazine publishers must relinquish some control of the relationship with social site participants.” Rebecca Sterner. Read Article
• “Social Media Trends 2025.” “To win on social media, you gotta move fast. Dig in to see how the best in the biz are being agile, and how you can follow suit.” Hootsuite. May 2025. Read Article
• “The Magazine as a Community Builder: Turning Readers into Brand Advocates.” “How digital magazines can foster deeper engagement and community building.” ACAI. Apr 29, 2025. Read Article
• Zierock, Benjamin. “Social Media in 2025 – Why This Year Marks a Turning Point.”  From the Abstract: “This White Paper provides a comprehensive analysis of the evolving nature of the Instagram, TikTok, and LinkedIn algorithms in 2025, emphasizing the critical roles of engagement, dwell time, and expert positioning in achieving visibility on these platforms. It contrasts LinkedIn’s algorithmic logic with that of TikTok and Instagram, each of which prioritizes different content formats and user interaction patterns…” SRH Hochschule Heidelberg. May 2025. Read Paper