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Subscription Sales: How to Maximize Your Magazine’s Impact – Workshop, January 31, 2019

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We’re pleased to announce that Tracey McKinley will be at the VSO School of Music, Vancouver Thursday, January 31, 2019 to present the workshop Subscription Sales: How to Maximize Your Magazine’s Impact.

SCHEDULE

6:00-6:30 p.m. Networking and beverages; registration desk open

6:30-9:30 p.m. Subscription Sales workshop

SESSION

What are the most effective and proven ways to sell subscriptions to your magazine? How can you get the most for your time and effort?

Come hear about the best sources and ways to sell subscriptions for the maximum return. Learn about the offers and messages that help to ramp up your results so you can get the most responses possible for your scarce time and money.

Presented in an engaging, interactive way featuring actionable information you can put to use right away.

As our MagsWest Conference has been moved to March 1 and 2, 2019, MagsBC members may use their 2018 conference pass credit to attend for free (contact Sylvia Skene, executive director, MagsBC for the promotional code) or at a discount.

AMPA and Magazines Canada members may also register at the MagsBC member reduced rate.

Register here.


Tracy McKinley consultant magazine subscription newsstand sales branding business development

SPEAKER

Tracey McKinley is a circulation and magazine publishing consultant with over 25 years of experience in marketing and leading magazine brands in Canada, including five national magazine launches.

Tracey is formerly Vice-President, Consumer Marketing at Rogers Publishing and Executive Publisher of Hello! Canada. She led the innovative circulation marketing of ten national magazines and also the launch of the international weekly Hello! magazine in Canada with full P & L responsibility for the brand, achieving #1 consumer revenue among Canadian magazines.

Tracey is an expert in brand marketing, business plan development, all subscription channels of sale (digital, database, print, direct mail, agents) for both retention and acquisition, and is a seasoned newsstand veteran. She has an MBA from Queen’s University.


Funded by the Government of Canada.

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