Does you magazine brand need sharpening and refreshing? Or maybe an even bigger overhaul? How do you even know if you are hitting the right mark with your brand?
This highly interactive 3-hour session will engage you and increase your understanding of essential brand marketing principles. Plus it will translate all this to the practical reality of the Canadian magazine marketplace.
Hear case studies from the magazine world and beyond highlighting lessons on what works and why. And what to avoid and why!
Come with your questions and examples in mind. You’ll leave this session with some key “takeaways” that you can economically apply to your magazine brand now.
As our MagsWest Conference has been moved to March 1 and 2, 2019, MagsBC members may use their 2018 conference pass credit to attend for free. Students and AMPA and Magazines Canada members may also register at the MagsBC member reduced rate.
Tracey McKinley is a circulation and magazine publishing consultant with over 25 years of experience in marketing and leading magazine brands in Canada, including five national magazine launches.
Tracey is formerly Vice-President, Consumer Marketing at Rogers Publishing and Executive Publisher of Hello! Canada. She led the innovative circulation marketing of ten national magazines and also the launch of the international weekly Hello! magazine in Canada with full P & L responsibility for the brand, achieving #1 consumer revenue among Canadian magazines.
Tracey is an expert in brand marketing, business plan development, all subscription channels of sale (digital, database, print, direct mail, agents) for both retention and acquisition, and is a seasoned newsstand veteran. She has an MBA from Queen’s University.
Funded by the Government of Canada.