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Webinar June 29, 2021: Diversifying Advertisers and Bringing Back Clients

Michelle Allison of Annex Business Media discusses ways to expand your magazine’s client base and woo back former advertisers.

Doing business with the same clients consistently can be a risk to your business.

A diversified account list and a full pipeline of prospects can help protect your revenue. A growing network means more opportunities for your brand to grow too.

Between consistent prospecting, networking, social selling, and unique content ideas, there’s plenty of ways you can expand your client base or bring back lost customers.

Join us on June 29th as Michelle Allison of Annex Business Media shares methods and ideas to diversify your customer and prospect portfolio.

Register here by June 21 and save!

AMPA and Magazines Canada members and students can register at the MagsBC member rate here.

Note: the presentation will consist of a video + a live Q&A after.

Michelle Allison is a Group Publisher with Annex Business Media overseeing seven agriculture-focused, B2B brands.

Michelle joined Annex in 2014 as an Account Manager and has driven brand growth, launched new media tactics, helped execute multiple industry events, and has managed annual sales from eight hundred thousand up to 1.795 million over her time as a sales rep with Annex with the past three years as a top-two revenue generator before becoming Group Publisher.

Michelle has diplomas in both business and Agribusiness, a certificate in Executive Sales Management from Schulich School of Business, and works remotely for Annex from Brandon, MB.

This webinar is funded by the Government of Canada.

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Additional funding was provided by Creative BC.

Creative BC | Supported by the province of British Columbia

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