The Magazine Association of BC has organized 3 workshops with Emily Chow of Emily Chow Marketing to get you up and running Google Analytics on your magazine website and finding the information you need to market your publication effectively.
Workshop 1 being offered again on Thursday, March 23 @ 1:30 p.m. PT.
Workshop 1, March 15 @ noon, repeats Mar. 23 @ 1:30 p.m.
How To Set Up Analytics For Your Magazine
With Emily Chow and Peter Singh-Vigilante.
Register here for Mar. 23 workshop
Do you know who your audience is, where they’re coming from, and what content they love most in your magazine? And, do you know how many people land on your subscribe page…only to click away and do nothing?
You didn’t start your magazine to spend all your time wondering how to market it or get more readership. You started your magazine to bring light to specific topics and complex problems that needed a voice and an outlet. You wanted to add value, become a thought leader, and be of service to your subscribers.
And, maybe your magazine has now grown to the point where you want to create more of what your readers want and less of the content that doesn’t resonate with them.
Google Analytics can give you the answers to all these questions. Join us in this one-hour workshop and you’ll learn how to:
- Install Google Analytics 4 and set up the basics of Google Tag Manager to get deeper insights into how visitors behave and interact with your website
- Read and build a basic report to see who your audience is: What country and city they’re from, the devices they use, their age, what landing pages they frequent most, and more
- Set up basic event tracking in Google Tag Manager so that you can see how many people see your subscribe pop-up window or page, how many people click ignore, how many people subscribe, and how many people land on your subscribe page and do nothing
A short Q&A will follow the session.
Attendees will have the opportunity to register for one of three personal tutorial sessions March 21-23 if they require additional help or want to dive further into their analytics to learn more about their audience and what they can do to attract more subscribers.
Workshop 2, April 13 @ noon
How Well Is Your Magazine Doing?
Gain Marketable Insights On Your Magazine’s Performance Through Google Analytics
With Emily Chow. Register here.
Ever wonder what all those reports are in Google Analytics…and, what they’re trying to tell you about your magazine’s performance? Acquisition. Engagement. Monetization. Demographics. Technology.
Let’s dive into these reports together. Join us in this one-hour workshop and you’ll learn how to:
- Interpret the (sometimes confusing!) data in each of the reports on your dashboard
- Use the information you’ve gathered from each report and turn them into actionable strategies to get you seen, heard, and subscribed to
- Understand your target audience better to develop a basic marketing strategy that you can apply right away
A short Q&A will follow the session.
Attendees will have the opportunity to register for one of three personal tutorial sessions April 18-20 if they require additional help or want to dive further into their analytics to learn more about their audience and what they can do to attract more subscribers (and advertisers!).
This workshop and the one on April 26 are meant to build on the March 15 workshop and get you and your magazine well on your way to using analytics, online marketing, and engagement tools like a pro.
Workshop 3, April 26 @ noon
It’s Time To Market
Gain Actionable Insights On How To Increase Readership and Subscriptions
With Emily Chow. Register here.
So, you’ve got a magazine with some readership. Great! But, you want more readers and more subscribers, don’t you? And, you didn’t start your magazine just so that you could spend all your time trying to figure out how to market it.
You don’t have to do this alone and marketing your magazine doesn’t have to be a chore. Join us in this one-hour workshop and you’ll learn how to:
- Create a basic tactical marketing plan to get you seen by Google and your ideal readers
- Increase readership and subscriptions through organic social media, user-generated content, and influencer outreach
- Engage your current readership, turn them into loyal evangelists, and encourage growth and referral traffic
- Create a basic plan for getting more advertisers
A short Q&A will follow the session.
Attendees will have the opportunity to register for one of three tutorial sessions May 2-4 for those that want to take their magazine to the next level: more readers, subscribers, and advertisers. Let’s go!
Workshop Presenters
Emily Chow is a marketing strategist and copywriting unicorn that helps organizations reinvent the way they show up and stand out online. Because you all deserve to get seen, loved, and selling with your ideal customers. She does this through premium branding solutions, custom websites, copywriting and social media solutions, email nurturing campaigns, marketing plans, and engagement strategies that keep you top of mind with your target market.
Learn more about Emily and her marketing and business background here on her website, Instagram, and LinkedIn.
Peter Singh-Vigilante has spent over 15 years in the web and digital marketing industry and specializes in all aspects of web development from PHP programming, WordPress development, Javascript Development, SEO implementation, server management, and much more. Learn more about Peter on his company’s website.
   Additional funding provided by: 
