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Webinar: Flipping Objections on the Spot

Black and white portrait of Ryan Dohrn, smilingStrategies for Canadian Magazines — an initiative by the Magazine Association of BC.

Join us on February 13,  2024 for our Canada-wide webinar: Flipping Objections on the Spot with Ryan Dohrn, first of his two-part Advertising Essentials Series, hosted by Joyce Byrne.

11 a.m. PST / 12 p.m. MST / 1 p.m. CST / 2 p.m. EST / 3 p.m. AST / 3:30 p.m. NST

MagsBC, AMPA, Magazines Canada, AQEM members, and students: $12 for one seat or $17 for two seats
Non-Members: $22 for one seat or $27 for two seats
Register here.

In this webinar, learn how to handle the 10 most common media sales objections. Your ability to handle objections and turn them into a sale is critical to your success as an ad sales rep. Come prepared to give your thoughts too as Ryan helps you get into the mind of the advertiser and bring objections to a fast stop!

Ryan Dohrn is the owner of Niche Media Events and the founder of media sales training firm Brain Swell Media. He has trained over 30,000 ad sales reps in 7 countries. Ryan sells media every day and has been a part of over half a BILLION dollars in media sales.

Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, health and cannabis in between.

Visit here for more info and to register.


This webinar is brought to you by:

AQEM logo

Magazine Association of BC Logo

Magazines Canada logo






Funded by the Government of Canada. Financé par le gouvernement du Canada.




Alberta Government