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Webinar: Using Strategic Storytelling to Revitalize Your Brand

Headshot of Trish Snyder

Strategies for Canadian Magazines — an initiative by the Magazine Association of BC.

Join us on February 21,  2024 for our Canada-wide webinar: Using Strategic Storytelling to Revitalize Your Brand and Deepen Your Connection with Your Audience with Trish Snyder, hosted by Joyce Byrne.

11 a.m. PST / 12 p.m. MST / 1 p.m. CST / 2 p.m. EST / 3 p.m. AST / 3:30 p.m. NST

MagsBC, AMPA, Magazines Canada, AQEM members, and students: $12 for one seat or $17 for two seats
Non-Members: $22 for one seat or $27 for two seats
Register here.

Are you concerned about audience growth? Wondering why campaigns aren’t getting the results you expect? Attendance flat or dropping at events? Prepping for a visioning exercise with a new custom client?

As publishers we know two things: our product is our best advertisement, and we understand our audience and our brand better than anyone. But what if the latter is no longer true?

Understanding what our readers really turn to us for and how they see us is key to surviving and thriving during periods of intense change.

Whether you are planning a new product, a redesign, or just ready to look inward, this hour with award-winning author, journalist, ghostwriter and speaker Trish Snyder will help you frame your brand story and take steps to update your thinking, your materials, and get invigorated about your brand for the year ahead. Plus, if you create custom magazines, this hour will help you focus on how to create brand stories for your clients that resonate with their stakeholders.

Trish Snyder, Founder & President, Upwordly Content, is a brand storytelling consultant who’s passionate about showing brands how to connect with their customers. She honed her story skills as a senior editor at Chatelaine, Today’s Parent and House & Home, and led profitable digital relaunches for and

Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, health and cannabis in between.

Visit here for more info and to register.


This webinar is brought to you by:

AQEM logo

Magazine Association of BC Logo

Magazines Canada logo






Funded by the Government of Canada. Financé par le gouvernement du Canada.




Alberta Government