Join us online for this informative webinar and learn how to harness the power of first-party data to elevate your digital editorial efforts, hosted by Joyce Byrne.
11:00 AM – 12:00 PM PST / 12:00 – 1:00 PM MST / 2:00 – 3:00 PM EST
MagsBC, AMPA, Magazines Canada, AQEM members, and students: $20 for one seat or $30 for two seats
Non-Members: $30 for one seat or $40 for two seats.
Register here.
Now that Google’s plans to deprecate cookies have…crumbled…what do digital teams need to know to leverage their first-party data (including cookies and GA4) to drive audience engagement and overall digital performance?
In this information-packed webinar, digital marketing expert Dana DiTomaso of KickPoint will walk through some of the key understandings of the role of cookies in data collection, protecting your audience, and where this issue is predicted to go. Plus, Google Analytics 4 (GA4) one year later – how to tune up your website analytics to drive better content strategy.
Dana DiTomaso is founder & lead instructor at KP Playbook and president & partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, DiTomaso teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value.
Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between.
Visit here for more info and to register.
Who Should Attend:
- Publishers
- Digital editors
- Content managers
- Marketing and web teams
This webinar is brought to you by the Magazine Association of BC, Alberta Magazine Publishers Association, Magazines Canada and L’Association québécoise des éditeurs de magazines.
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