Join online January 14, 2025 for this Strategies for Canadian Magazines webinar, sponsored content double header featuring industry experts, Melanie Deziel and Neil Malik! This two-hour online event will empower you and your team to generate great sponsored content ideas and will equip you with the necessary tools to make them happen successfully for both you and your clients. Hosted by Joyce Byrne.
10:00 AM – 12:00 PM PST / 11:00 AM – 1:00 PM MST / 1:00 – 3:00 PM EST
MagsBC, AMPA, Magazines Canada, AQEM members, and students: $30 for one seat or $45 for two seats. Non-Members: $45 for one seat or $60 for two seats.
Part One: Generating Unlimited Content Ideas with Melanie Deziel
Taught by Melanie Deziel, award-winning branded content creator and the (former) first editor of branded content at The New York Times, this webinar session will get your creative juices flowing and help you generate a seemingly endless number of unique sponsored content ideas for any advertising partner that comes your way. Even better, the simple idea-generation system you’ll learn in this session can be brought back to your marketing, sales, and advertising teams, and replicated any time you need new ideas for an RFP response or partnership opportunity.
Using a simple and repeatable framework, this session will get creative juices flowing and help attendees generate endless unique content ideas.
Part Two: Elevate Your Branded Content Business: Resource Management, Contracts, and Client Success with Neil Malik
Are you ready to take your branded content business to new heights? This session with Neil Malik will equip you with the tools and knowledge to maximize your resources, secure lucrative contracts, and deliver exceptional client experiences that will ensure streamlined workflow, return business, and long-term relationships.
Speakers
Melanie Deziel is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. As a keynote speaker, author, and award-winning branded content creator, Deziel has spent her career developing the skills to think differently and discover new ways to engage audiences through content. She is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.”
In addition to giving keynotes, leading workshops, and coaching clients on organized creativity, Deziel is the co-founder of The Creator Kitchen mastermind for creatives.
Neil Malik of ZoomerMedia (publisher of blogTO and Daily Hive) has spent over 20 years helping brands and advertisers share their stories to achieve desired goals. He is currently the director of client services and head of Hive Labs, Daily Hive’s branded content studio.
In his previous role as the director, content strategy for Pressboard, he worked closely with senior marketers and agency planners to help create engaging branded content that’s published on the latest digital and social platforms. Previously, at Wasserman + Partners Advertising, he oversaw campaign planning, strategy and execution for key clients across a variety of media tactics—digital, broadcast, print, out of home, sponsorships and events.
Host
Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between.
Visit here for more info and to register.
This webinar is part of the Strategies for Canadian Magazines webinar series brought to you by the Magazine Association of BC, Alberta Magazine Publishers Association, Magazines Canada and L’Association québécoise des éditeurs de magazines.
Funders
