Webinar: The Post-Social Media Landscape

Owen Berg head shot, looking straight into the cameraJoin online February 6, 2025 for this Strategies for Canadian Magazines webinar, The Post-Social Media Landscape: Reaching New Audience Using Old School Tactics, with Owen Berg. Hosted by Joyce Byrne.

As social media’s influence wanes, and its usefulness to publishers plummets, media brands have been asking themselves what’s next, how do we replace lost traffic, and most importantly, how do we ensure that the important service journalism that we are producing reaches the people who need to read it?

Join multimedia journalist Owen Berg of Documented NY as he shares a case study from his work with NYC-based local nonprofit newsroom THE CITY, where he developed offline strategies to reach new readers. The project resulted in a guidebook for editors at THE CITY, and has been featured on Nieman Lab.

You’ll find this presentation thought-provoking, inspiring, and an antidote for the post-Facebook blues.

11:00 AM – 12:00 PM PST / 12:00 PM – 1:00 PM MST / 2:00 – 3:00 PM EST

MagsBC, AMPA, Magazines Canada, AQEM members, and students: $20 for one seat or $30 for two seats
Non-Members: $30 for one seat or $45 for two seats.

Register here.

Owen Berg is the social media manager at Documented NY.

With experience in audience engagement, social media, graphic design, illustration, and reportage, his mission is to build an innovative, inclusive and community-oriented future for journalism.

Owen interned on Chalkbeat’s audience team, and worked as an editorial intern at Highsnobiety, as an art and photo intern at NBC News Digital, and as a digital media intern at Cincinnati Magazine.

In 2023, he consulted THE CITY on an offline engagement strategy in 2023.

Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between.

Visit here for more info and to register.

This webinar is part of the Strategies for Canadian Magazines webinar series brought to you by the Magazine Association of BC, Alberta Magazine Publishers Association, Magazines Canada and L’Association québécoise des éditeurs de magazines.

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