This export series has been cancelled. We hope to offer it instead later this fall (2021).
In this post:
- Export Seminar Series Sessions and Schedule
- Speakers and Companies
- Co-organizer, Sponsors, Funders
The Magazine Association of BC and Erak Global Works, Ltd. (UK/Germany/US) have partnered to offer a virtual export series for Canadian magazines on August 30 to September 1, 2021.
We felt it was particularly timely as this year, the Canada Periodical Fund’s Business Innovation component has export funding of up to $20,000 available to eligible Canadian magazines.
The deadline for applying to this fund is September 15, but as it has a rolling approval process, applicants are encouraged to apply as early as possible to increase the chances of their export project being approved for funding.
If you’re interested in exploring how to export your magazine, this series is for you!
Those who want to attend any or all the sessions can register here for $12 until August 24, and $15 up until the final event Wednesday, September 1.
MagsBC, AMPA, AQEM and Magazines Canada members can register at a discount via this link.
We will do our best to have session videos available within a week or so, but if you’d like to apply for export funding this year, we recommend you attend those sessions you’re interested in, rather than depend on access to the videos, in case there’s a delay.
Export Seminar Series Sessions and Schedule
Monday, August 30, 2021*
10-10:45 a.m. PT: Introduction to exporting your magazine: projects and plans, CPF export grants – Steven Casey, Business Development Director and Regina Erak, Managing Director, Erak Global Works, Ltd.
Steven Casey and Regina Erak will introduce the seminar series agenda and highlight the companies and international experts who will be conducting the workshops.
Steven will also offer ideas and advice on projects and programs that could qualify for special export grants from the Canadian Periodical Fund.
11-11:45 a.m. PT: International syndication made easy: The Content Exchange – Joris van Lierop, Co-Founder and CEO, The Content Exchange.
Joris van Lierop will present a primer on this international digital content trade network.
* NOTE: the Content Exchange will fully refund registration for 30 registrants who attend both the introductory session and its own presentation on Monday.
Tuesday, August 31, 2021
10-10:45 a.m. PT: Using Readly to reach readers worldwide, grow global profits, and gain insights from your readers * – Chris Couchman, Head of Content, Readly
Chris Couchman will share the main features and strengths of Europe’s leading “all you can read” online subscription service.
* NOTE: Readly will provide a free trial one-month subscription with unlimited access to 5,000 titles to each attendee that comes to its session.
11-11:45 a.m. PT: How to go global: keys to success from a Dutch publisher who makes it work – Léon Bouwman, Publisher, New Skool Media B.V..
An inspirational session for those magazine publishers looking to expand outside our borders.
Wednesday, September 1, 2021
10-10:45 a.m. PT: Exporting Canadian magazines into Europe: strategy, logistics, risks and rewards – Luciano Stulin, Head of International, IPS Group / Pressevertrieb GmbH
11 a.m.-11:45 a.m. PT: Keeping it legal: licensing, contracts and rights clearing – Regina Erak, Managing Director, Erak Global Works, Ltd.
In this comprehensive workshop, Regina Erak will cover all the key points you need to execute licensing contracts abroad. These important guidelines will teach you what you must do to protect your content, to comply with target country rules and
to make sure you get paid fairly and in full.
11:45 a.m.-12:05 p.m. PT: Wrap-up – Steven Casey, Business Development Director, Erak Global Works, Ltd.
Steven Casey will discuss key take-aways, next steps, grant proposal ideas and CPF BI application assistance.
Speakers and Companies
Chris Couchman is the head of content at Readly. For his first 10 years, Chris worked on the print side of publishing at News UK and IPC Media / Future Plc. In 2018, Chris joined Readly and moved up into the world of digital publishing. He now heads a team managing a portfolio of over 460 publishers covering English language and Nordic Markets across the EU, the the UK, US, and Canada.
Readly is Europe’s leading “all you can read” online subscription service for magazines and newspapers, offering competitive pricing and premium data tracking. (See our 2021 report by Jessica Fabrizius to read about other services as well.)
Joris van Lierop is co-founder and CEO of The Content Exchange. Joris been active in media for more than 20 years, working as a publisher within Wolters Kluwer, Sanoma and RTL.
Founded in 2020, The Content Exchange (TCE) is an international digital network of publishers that trade content directly with each other.
Publishers can offer content on TCE and buyers can license and download directly from the platform. Publishers set their pricing and territories and TCE handles the transfers and payments.
Publisher Léon Bouwman has a solid pedigree of international publishing and editorial craft in senior management functions. Léon is an expert on finding and implementing new business models and new (younger) target audiences for publishers.
Focusing on events, e-learning online prepositions and international extensions, Léon’s contributions have put New Skool Media B.V. in a very profitable position even throughout the pandemic.
New Skool Media B.V. is the largest Dutch language publisher in the world.
NSM is a leading special interest publisher–sewing, food, travel, cycling and popular science in particular–that has built their international footprint through licensing and export.
Luciano Stulin is the head of International, IPS Pressevertrieb GmbH, and also CEO of Messinter Spa Italy. Luciano has worked both as the distribution director and circulation director EMEA for The Wall Street Journal Europe, and as business development director at IPS Pressevertrieb GmbH.
IPS Pressevertrieb GmbH (IPS Group) was founded in 1985, with its head office in Meckenheim and additional offices in Hamburg, Frankfurt, Milan and Rome.
The company is Germany’s largest independent and family-owned national distributor; in Italy, the Group is the largest importer of international press with a market share of 80%.
More than 140 employees manage over 2500 publishers with approx. 4500 magazines and newspapers and about 37,000 book titles.
The Group manages all aspects of press circulation from retail sales, international distribution, subscription management to marketing and PR, logistical services, digital printing and tailor-made IT solutions.
An international media licensing expert, Regina is recognized industry wide for her experience and unique skill sets. She travels extensively and speaks ten languages.
Regina founded EGW to provide international services to smaller premium publishers who do not have licensing departments.
Erak Global Works, Ltd. is an international media licensing and syndications agency working with over 500 print and digital publishers worldwide.
EGW is largely focused on premium content and special interest publications / bookazines which sell for top cover price and yield the highest profits for creator publishers and their licensees.
Additional funding provided by: