Join online May 22, 2025 for this Strategies for Canadian Magazines webinar, Beyond Views: Using GA4 to Decode Reader Behaviour and Shape Editorial Strategy, with Dana DiTomaso. Hosted by Joyce Byrne.
In this practical session, Dana DiTomaso will show you how to transform GA4 from a simple tracking tool into a powerful content compass. Building on the fundamentals of data collection, you’ll learn how to:
- Identify which content truly resonates with readers through engagement metrics that matter;
- Recognize patterns in reader behaviour that signal content preferences and future trends;
- Transform traffic acquisition data into actionable insights for content strategy;
- Implement a data-informed approach to content planning without sacrificing editorial vision.
Who Should Attend:
- Digital editors
- In-house digital teams
- Marketing and sponsored content teams
- Publishers
11:00 AM – 12:00 PM PST / 12:00 PM – 1:00 PM MST / 2:00 – 3:00 PM EST
MagsBC, AMPA, Magazines Canada, AQEM members, and students: $20 for one seat or $30 for two seats
Non-Members: $30 for one seat or $45 for two seats.
Dana DiTomaso is Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, DiTomaso teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value.
In addition to speaking at conferences about reporting and analytics, SEO, and brand building, DiTomaso is the weekly technology columnist on CBC Edmonton AM, and she teaches analytics at the University of Alberta.
Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between.
Visit here for more info and to register.
This webinar is part of the Strategies for Canadian Magazines webinar series brought to you by the Magazine Association of BC, Alberta Magazine Publishers Association, Magazines Canada and L’Association québécoise des éditeurs de magazines.
Funders
