How to Fix Your Broken or Underperforming Website Using the SEMRUSH Site Audit Tool — for Noobs!
Broken internal links, unminified pages, missing meta tags, oh my!
If you’ve signed up for the free monthly site audit report of your site from Semrush – and you should! – you’ve probably had the experience of three steps forward, five steps back. You fix the things you understand, but how on earth do you fix all those java script errors, and how do you prioritize the fixes that will get your pages ranking again on search?
Join online for this informative webinar, Novemer 19, 2025, a Strategies for Canadian Magazines webinar with Dmitry Beniaminov and Angie McKaig. Hosted by Joyce Byrne.
In this hands on session built for WordPress website managers who don’t have a tech background, our expert teachers Dmitry Beniaminov and Angie McKaig will take us through the process of interpreting the results of a Semrush site audit, which line items need your attention, and how to fix them!
Let’s be honest, even with some familiarity with SEO tools (like you have!) some errors or recommendations are too technical and we could all use some explanations and shortcodes to help us.
We’ll cover some real life examples of audit reports, touch on Google Search Console, and a few other important tools for tuning up your website including:
- Semrush suite vs. alternative tools (Ahrefs, Moz), cost and value considerations
- CMS variabilities (WordPress versus custom or hybrid CMS)
- Setting up Site Tech Audit Crawler correctly (yes, it’s possible to scan your site content incorrectly)
- Using robots.txt (manually, or through CMS, or through SEO plugins) to control how much content is accessible/indexable
- Using custom sitemaps vs. default sitemaps (and some advice for publishers who do not use a sitemap -> start doing it, like, yesterday)
- and the latest, greatest – AI protections: using llms.txt to prevent your content from being harvested by those companies
There will be time for Q&A to tackle specific concerns, and you’ll walk away ready to implement some site improvements today!
Who should attend:
- In-house web and digital marketing staff with some familiarity with SEO tools
- Everyone is welcome!
11:00 AM – 12:00 PM PST / 12:00 PM – 1:00 PM MST / 2:00 – 3:00 PM EST
MagsBC, AMPA, Magazines Canada, AQEM members, and students: $20 for one seat or $30 for two seats
Non-Members: $30 for one seat or $45 for two seats.
Dmitry Beniaminov is the recipient of the National Media Awards Foundation’s Digital Leadership Award (2020) and has worked with brands like Toronto Life, The Walrus, Canadian Cycling, Broadview and Corporate Knights.
Angie McKaig is the founder of Signal & Seek, a strategic consultancy specializing in SEO, AEO, and digital findability. A veteran of more than 25 years in digital marketing, she has led search strategy for some of Canada’s most visible organizations, including RBC, the Toronto Star, FASHION Magazine, and Canadian Living, as well as a range of startups. Angie has built SEO Centers of Excellence, consulted with companies of all sizes, and spent more than two decades training leaders and marketers to thrive in an ever-changing digital landscape.
Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between.
Visit here for more info and to register.
This webinar is part of the Strategies for Canadian Magazines webinar series brought to you by the Magazine Association of BC, Alberta Magazine Publishers Association, Magazines Canada and L’Association québécoise des éditeurs de magazines.
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