How to Create a Behind the Scenes Newsletter for Members that Retains Supporters and Grows Revenue
If you’ve got a subscription or membership strategy place that your readers contribute monthly, you need interesting and engaging ways to keep their support coming month to month. One of the simplest tactics for retaining and upselling these supporters is a monthly, behind the scenes email, that is built and served exclusively to your most loyal readers. Join newsletter expert Dan Oshinsky as he walks us through how to create and launch a great supporter-only email newsletter.
Join online for this informative webinar, October 15, 2025, a Strategies for Canadian Magazines webinar with Dan Oshinsky. Hosted by Joyce Byrne.
One of the simplest tactics for retaining and upselling these supporters is a monthly, behind the scenes email, that is built and served exclusively to your most loyal readers.
In this webinar, newsletter expert Dan Oshinsky will walk us through how to create and launch a great supporter-only email that:
- Is sent out just often enough to work
- Doesn’t tax your team’s resources
- Is driven by specific voices within your organization
- Can both educate and engage your supporters
- Includes calls to action like signing up for other newsletters or making a contribution.
Dan uses real-world examples to show best practices, break down the key components of a successful supporter-only newsletter, and how to measure their success.
Who should attend?
- Editors
- Newsletter editors and digital content teams
- Fundraising and circulation teams
- Publishers
- Everybody!
11:00 AM – 12:00 PM PST / 12:00 PM – 1:00 PM MST / 2:00 – 3:00 PM EST
MagsBC, AMPA, Magazines Canada, AQEM members, and students: $20 for one seat or $30 for two seats
Non-Members: $30 for one seat or $45 for two seats.
Dan Oshinsky runs Inbox Collective, a consultancy that helps news organizations, non-profits, and indie newsletters get the most out of email. He specializes in helping organizations build loyal audiences via email and then converting that audience into subscribers, members, or donors. He previously worked as the Director of Newsletters at both The New Yorker and BuzzFeed. He’s been a featured speaker at events like Litmus Live in Boston, Email Summit DK in Odense, and the Email Marketing Summit in Brisbane.
Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between.
Visit here for more info and to register.
This webinar is part of the Strategies for Canadian Magazines webinar series brought to you by the Magazine Association of BC, Alberta Magazine Publishers Association, Magazines Canada and L’Association québécoise des éditeurs de magazines.
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