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Webinar: It’s Not ALL Bad, May 17, 2022

12-1 pm PDT.

Magazine publishing in Canada has undergone major shifts over the last couple of years due to the Covid-19 pandemic, but the landscape has been in flux over the last decade or so. The industry has seen many changes: evolving revenue strategies, the rise of social media, the diversification of advertising avenues, to name a few.

To address this tide of changes, the Magazine Association of BC brings you, “It’s Not ALL Bad: 10 Trends and Publishing Lessons from an Unprecedented Year,” on Tuesday, May 17, 12-1 pm PDT.

Canadian magazine industry veterans Joyce Byrne and Lisa Whittington-Hill will reflect on the biggest opportunities and challenges facing the magazine industry in Canada today. While the situation may seem dire, they want to remind you: it’s not all bad!

Register here.

AMPA, AQEM, and Magazines Canada can register at the MagsBC member rate.


Joyce Byrne is an award-winning veteran of the Canadian magazine industry. She has led publishing, editorial, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from arts and literary to light industrial, with consumer, business, health and cannabis in between. Joyce is the recipient of the National Media Awards Foundation’s Outstanding Achievement Award, and is past president of Alberta Magazine Publishers Association. She is AMPA’s curriculum consultant and the host of this year’s AMPA Webinar Series. Joyce lives in Toronto and her personal brand is I Love Magazines.

Lisa Whittington-Hill is the publisher of This Magazine. She also works as a circulation, marketing and fundraising consultant for small magazines and is an instructor in the magazine publishing program at Centennial College in Toronto. Her writing has appeared in The Walrus, Hazlitt and Longreads. She is currently writing a book for Bloomsbury’s 33 1/3 series on Beauty and the Beat by The Go-Go’s. Girls, Interrupted, her collection of essays on how pop culture is failing women, will be published by Vehicule Press in 2023.

Additional funding provided by: