Areas of expertise: online publishing and content, engaging audiences online, using digital marketing tools (email, social media, multimedia), SEO and optimizing content for search, reader-friendly content, working with bloggers and freelancers
Lisa Manfield is a content strategist, digital writer/editor and storyteller, and publishing and communications professional.
Lisa has developed content for a range of print, web and social media platforms including magazine articles, blog posts, videos, infographics, profiles, case studies, search-optimized web site copy, and thought leadership articles. Lisa has written for both business and consumer audiences, and is experienced in all levels of editing, from substantive editing to copy editing and proofreading in order to ensure readability, consistency and accuracy.
Lisa has used social media to effectively increase traffic, generate awareness, support sales and engage audiences. She has launched and grown social media channels on Facebook, Twitter, Pinterest, LinkedIn and Instagram, and has developed social media marketing strategies that include newsletters, microsites, blogging and social media campaigns.