Strategies for Canadian Magazines — an initiative by Magazine Association of BC.
Join us on October 3, 2023 for our Canada-wide webinar, Advertising Revenue: Developing Scalable New Revenue Streams Using the New Value Proposition Model with Jacqueline Loch.
11 a.m.– 12 p.m. PST / 12–1 p.m. MST / 2–3 p.m. EST
MagsBC, AMPA, Magazines Canada, AQEM members, and students: $12 for one seat or $17 for two seats
Non-Members: $22 for one seat or $27 for two seats.
There is a shift happening in media, from one where advertisers measured a media brand’s value in circulation numbers, to a new value proposition based on authority, domain ranking, qualified customer acquisition, database marketing, SEO content strategies and more.
In this webinar, hosted by Joyce Byrne, Jacqueline Loch, EVP Social + Emerging Platforms, SJC Media Canada, builds on her experience as a content strategy and media executive in this fast–paced session originally presented at FIPP 2023, where she shares what new and emerging streams are delivering results by focusing on discoverability, engagement and conversion, and how to create a suite of scalable revenue growth initiatives for your business.
Jacquie is a content strategy and media executive specializing in delivering multi-platform content solutions across social, digital, video, print, SEO, research and e-commerce. With 25+ years of experience, she’s a branded content and revenue generation expert who drives engagement and results, and cultivates C-level relationships.
Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine.
This webinar is brought to you by the Magazine Association of BC, Alberta Magazine Publishers Association, Magazines Canada and L’Association québécoise des éditeurs de magazines.