Draw Those Readers In!
Enticing Readers with Magnetic and Memorable Heds and Deks
You’ve got a great story. Now you need a headline that makes someone actually read it.
In this hour, Tara Cox (Real Simple, Rachael Ray Every Day, Men’s Journal, Popular Mechanics) walks us through some of the most engaging and visually arresting opening spreads she’s seen.
Join online on May 27, 2026 for this practical webinar for editors, writers and art directors with Tara Cox and Joyce Byrne.
11:00 a.m. – 12:00 p.m. PST / 12:00 – 1:00 p.m. MST / 2:00 – 3:00 p.m. EST
MagsBC, AMPA, Magazines Canada, AQEM members, and students: $20 for one seat or $30 for two seats
Non-Members: $30 for one seat or $45 for two seats.
We’ll look at what works, what doesn’t, and why. And we’ll have some fun doing it.
You’ll walk away with:
- The principles of how heds and deks function and how to make them more engaging
- How display copy and design have evolved
- How print display differs from digital headlines and why
Who should attend:
Editors and writers — sharpen your instincts for good display copy and get some tips on how to generate ideas
Art directors – enhance the interplay between the text and visuals on your features and get playful without obscuring meaning
Everyone with an interest and knack for heds and deks is welcome!
Tara Cox is a New York-based food writer and magazine editor, most recently managing editor of Real Simple, and has also held roles at Rachael Ray Every Day, Men’s Journal, Popular Mechanics, Food Network Magazine, The Daily Front Row, Details, Us Weekly and others. She was the founding editor-in-chief of the award-winning RVLiving magazine and author of Airstream: The Silver RV, which New York Magazine’s “Approval Matrix” dubbed “Highbrow/Brilliant.” She recently launched The Promiscuous Palate, a Substack newsletter devoted to a wide-ranging definition of good taste — from diners to Delmonico’s. She is a longtime faculty member at Columbia University’s Publishing Course, where she guides students through the evolving business of media brands and how to make content connect.
Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between.
Visit here for more info and to register.
This webinar is part of the Strategies for Canadian Magazines webinar series brought to you by the Magazine Association of BC, Alberta Magazine Publishers Association, Magazines Canada and L’Association québécoise des éditeurs de magazines.
