The Bots Are Here – Manage Them
Seekers Media invites you to a 45-minute webinar and workshop on managing bad bots.
AI is built for answers, not referrals. Learn to spot, block and monetize the bots in 45 minutes, plus a free playbook.
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AI companies are taking your content with every prompt response and sending almost nothing back. AI is not built for referrals, it’s built for answers. In typical AI platforms, it takes 351 prompt responses to yield one referral (per Tollbit).
This 45-minute webinar will help you understand the bots so you can manage them.
Host
Jim Barr (“Doc Pow”), founder and CEO of Seekers Media – MagsBC member magazines FestivalSeekers, SnowSeekers, and ZenSeekers – has organized and is hosting this webinar.
Presenters
- Tami Hoffman, Director of Public Policy, The Guardian (UK)
- Bradley Silver, VP, Global Head of Public Policy, AI & AP for Advance
- Gavin King, Founder & CEO, Known Agents, and former Instagram/Meta lead
Why this webinar?
Barr explains: “As a 30+ year ski and snowboard writer, I’ve been called out on LinkedIn: ‘what does the ski guy know about the future?’ Here’s what I know. For over a year now, the bots have been harshing my snow mellow. Instead of reading snow reports, I’m reading bot reports on who is harvesting content off our websites without permission or a licence.”
What we’ll cover
- The publisher view (Tami and Bradley): what AI is doing to publishers’ content and traffic, and what publishers can do about it.
- Managing and monetizing the bots (Gavin and Jim): good bots vs bad bots, how to spot and block the bad ones, and how to work with and get paid by the good ones.
- The Seekers Media strategy (Jim): a small publisher’s practical approach to bot management and monetization.
- Live Q&A: bring your questions when you register.
Understanding how bots work, and how to create friction for the AI companies, points to a future where copyright is respected and the AI revenue being generated includes the people who produce the content.
Your sales funnel is at stake. Some AI search tools harvest your content, sell it to AI companies, then use it to divert traffic away from your sales funnel, sometimes to an affiliate of theirs. Who knows if the sale of your product or package even happens?
Sign up today and everyone registered will receive Seekers Media’s Bot Management & Monetization Playbook [and the recording of the session].
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