MagsBC presents Magazine Publishing Essentials 2024: A Half-Day Workshop of Tools, Strategies and Ideas on March 22, 2024. Join us online for three amazing speakers and topics, brought together to help you address some of the most burning issues for publishers: harnessing AI tools to save time, acknowledging and solving the challenges that burnout creates for individuals and teams, and growing your digital revenue with branded content.
10:00 a.m. – 1:00 p.m. PT (11:00 a.m. – 2:00 p.m. MT, 1:00 p.m. – 4:00 p.m. ET)
Agenda:
10:00 a.m. – 11:00 a.m. Workshop 1: Let AI Do the Boring Stuff so You Can Focus More on Serving Your Community
In this hands-on hour, Joe Amditis (Center for Cooperative Media at Montclair State University) will show us how to use AI to bridge the apps we use day to day, and take care of the boring work so we can focus on the good stuff.
11:00 a.m. – 12:00 p.m. Workshop 2: Avoiding and Addressing Burnout in Publishing Teams
The goal of this session is to provide attendees with an understanding of what burnout is — and what it is not. Former NYT journalist and executive coach Sushil Cheema will share tips on how to avoid it (time management, energy management, effective communication tactics, mindset shifts); resources on how to address it once it sets in; and, steps to creating a healthier “newsroom” culture for both editorial leaders and their teams (onboarding, inclusion, feedback — for leader and direct reports).
12:00 p.m. – 1:00 p.m. Workshop 3: Sponsored Content is HARD. Hard to Sell, Hard to Create, but You CAN Do It!
Whether you call it branded content, editorial partnerships, sponcon or something else, branded content is a category of advertising that continues to grow, delivering big revenue opportunities to media brands that understand how to sell and deliver great brand stories. In this don’t-miss session, Neil Malik of ZoomerMedia (publisher of blogTO and Daily Hive) will talk pitching and closing branded content deals in 2024. This is key info on how to set your sales team up with the tools to sell this kind of advertising, and how to deliver on client expectations. There will be plenty of time for questions, and whether you are new to media sales or just closed a big campaign, you will walk away with understanding to grow this category, today!
The workshops will be hosted and moderated by Joyce Byrne, host of the Strategies for Canadian Magazines Webinar Series.
MagsBC, AMPA, Magazines Canada, AQEM members, and students: $25 for one seat/$35 for two seats
Non-Members: $30 for one seat/$42 for two seats
About the speakers:
Joe Amditis is the assistant director of products and events at the Center for Cooperative Media at Montclair State University (https://centerforcooperativemedia.org/) and an adjunct professor in the School of Communication and Media. He is the producer and host of the WTF Just Happened Today podcast.
Joe is a veteran of the NJ Army National Guard. He was deployed to Iraq in 2008 and his unit was activated to help with Hurricane Irene relief efforts in 2011. He earned a B.A. in political science and criminal justice from Rutgers in 2013 and an M.A. in engaged journalism from the Newmark Graduate School of Journalism at CUNY in 2016. He was co-founder and director of operations of Muckgers, an award-winning, student-focused, investigative news outlet until 2014. Joe has also coordinated several collaborative reporting projects, including Democracy Day, a nationwide reporting collaborative involving 300+ newsrooms across the United States.
Sushil Cheema is an executive coach based in Tampa, Florida. She works with mid-career and executive leaders in a range of industries in areas like boosting executive presence, improving communication, and building confidence. She most enjoys helping individuals navigate burnout and grief in the workplace, work that stems from her most rewarding role as the primary caregiver to her mother, who had dementia.
Prior to becoming a coach, Sushil was a journalist. She was a freelancer for The New York Times and as a staff multimedia reporter for The Wall Street Journal. She has also worked at startups and trade publications in both New York and Florida.
She has served as adjunct faculty for an internationally known journalism non-profit, The Poynter Institute, coaching groups and individuals for conferences, as well as leading yoga and meditation workshops.
A lifelong learner, Sushil has a bachelor’s degree from Columbia University, a master’s degree from Columbia’s Graduate School of Journalism and a law degree from Stetson University College of Law.
Neil Malik of ZoomerMedia (publisher of blogTO and Daily Hive) has spent over 20 years helping brands and advertisers share their stories to achieve desired goals. He is currently the director of client services and head of Hive Labs, Daily Hive’s branded content studio.
In his previous role as the director, content strategy for Pressboard, he worked closely with senior marketers and agency planners to help create engaging branded content that’s published on the latest digital and social platforms. Previously, at Wasserman + Partners Advertising, he oversaw campaign planning, strategy and execution for key clients across a variety of media tactics—digital, broadcast, print, out of home, sponsorships and events.
Joyce Byrne is Alberta Magazine Publishers’ past president and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between. She is the recipient of the National Media Awards Foundation Award for Outstanding Achievement (2018), AMPA’s Achievement in Publishing Award (2018) as well as the NABS Honour Roll (2013) and Advertising Club of Edmonton Fellowship Award (2014). Joyce is MagsBC’s curriculum consultant and the host of the Strategies for Canadian Magazines series. Her personal brand is I Love Magazines.
This half-day intensive is brought to you by the Magazine Association of BC with the support of the Government of Canada and Creative BC.
