Are you a passionate marketing and communications specialist?
Do you care about journalism and climate change?
Do you want to make a difference by using your marketing skills in the climate space?
If the answer is yes, join Canada’s leading publication in climate reporting, renowned for its extensive coverage and insightful analysis on climate issues. Our esteemed subscribers include federal and provincial government ministers, United Nations delegates, CEOs, NGO leaders, and university professors who rely on our journalism to sort out what’s working in the race against climate change in Canada. Join a team that is driving the national climate conversation forward as we help inform and inspire major decision makers and the public with the news they need to confront our changing climate.
- Title: Marketing and Engagement Specialist
- Employment Type: Full-time permanent
- Salary: $65,000 annually
- Minimum experience: Mid-level
- Location: Hybrid, Vancouver, BC
Position Overview
As the Marketing and Engagement Specialist, in close collaboration with the Director of Marketing and Product, you will be supporting marketing efforts to drive subscriptions, fundraising, email sign-ups, and overall revenue for Canada’s National Observer.
Our journalism is only possible with the funding support of our subscribers and donors. That’s where you come in. As part of the business team, you will play a critical role in supporting the financial sustainability of our journalistic work.
Our marketing strategy focuses on extending the reach of our journalism to wider audiences and deepening engagement with our existing readers to drive subscriber and donor revenue. You will be responsible for coordinating, developing and executing marketing communications across our email, website, social and other digital channels that communicate the value of climate journalism to our readers and why it is worth supporting.
This position offers the unique and impactful opportunity to help support some of the top climate reporting in Canada. Work alongside Canada’s foremost team of climate journalists in a warm and supportive workplace environment, engaging with the most climate-conscious audience across the nation.
Qualifications
- 3+ years of marketing and communications experience, preferably in the media, climate or other social impact sector. We welcome transferable experience from journalists looking to transition to a marketing and communications role
- Genuine interest and passion for making a difference in the media and climate space
- Excellent persuasive writing and editing abilities that can communicate the value of our work and can convert readers into subscribers
- Hands-on creative doer who is unafraid of problem solving to help us hit our goals
- Excellent project management and organizational skills, with the ability to effectively manage multiple projects autonomously
- Highly collaborative team player who can contribute to a warm and supportive work environment
- Digital marketing experience in email marketing, social media advertising, conversion rate optimization, A/B testing, SEO, and/or marketing funnel analysis, is a major asset
- Experience with our marketing tech stack, that includes Mailchimp, Donorbox, Google Analytics and Piano, is an asset
- Experience in non-profit fundraising, such as donor cultivation and stewardship, is preferred
- Ability to work cross-functionally with members of different teams – editorial, tech, design etc
Responsibilities
- Manage, develop, and execute our email marketing and sales calendar to drive subscriptions and donations
- Write and coordinate compelling marketing assets across our primary digital channels that include our website, social media, app, podcast and online advertising
- Coordinate and execute the publishing of our weekly newsletters in collaboration with our editorial team
- Monitor and analyze key performance metrics to optimize our marketing efforts and ensure we are meeting our quarterly goals
- Support the administration of reader engagement efforts that include managing customer support and assisting with events
- Support the planning and execution of our biannual fundraising campaigns
- Collaborate closely with the Director of Marketing and Product and the rest of the business team on all marketing efforts
- Coordinate and administer our marketing tech stack that includes MailChimp, Donorbox, Google Analytics, and our subscription management system, Piano
Benefits of Working with CNO
CNO offers a comprehensive and supportive employment package designed to cater to the well-being and professional growth of our team members:
- Annual Leave: Enjoy 12 days of paid vacation in your first year, along with 11 paid statutory holidays.
- Office Closure Leave: Benefit from paid days off during the office closure period between Christmas and New Year.
- Health and Well-being:
- An exceptional health benefits package through Sun Life, covering you and your immediate family.
- Allocate $1,000 annually towards counselling services to support your mental health.
- Utilize $500 each year for wellness practitioners to maintain your physical and mental well-being.
- Comprehensive travel insurance for peace of mind during your adventures.
- A $25,000 life insurance policy for your security.
- Dental coverage includes 80% reimbursement for basic and preventive care, up to $1,500 per family member annually.
- Inclusive gender affirmation coverage to support your journey.
- Professional Support: Access to top-tier legal advice and libel insurance to safeguard your journalistic integrity.
- Remote Work Compensation: Receive $150 monthly to support your home office setup, including computer and phone expenses.
- Retirement Savings: Benefit from an RSP matching contribution by the company up to $1,500 annually.
- Union Membership: This position is unionized with the Canadian Media Guild, offering additional support and advocacy.
- Annual Raises: A guaranteed 3% annual cost of living increase to ensure your compensation keeps pace with inflation.
This comprehensive package reflects CNO’s commitment to fostering a supportive and enriching work environment for all employees.
Application Process
Please submit your cover letter and resume to the online portal. The deadline to apply is March 26, 2024.
We recognize the importance of a diversified workforce, and we encourage women, members of the LGBTQ2 communities, BIPOC, First Nations, Inuit & Metis candidates, along with persons with disabilities to apply.
If you require special accommodations in the recruitment process, please, contact janel@nationalobserver.com
