Stop Guessing, Start Posting: LinkedIn Demystified for Editors
LinkedIn is having a moment, but most editorial brands are still posting blind. Join Angie McKaig for a practical webinar on how the LinkedIn algorithm actually works, what content performs for non-B2B brands, and how to stop wasting time on posts that go nowhere. Hashtags, engagement tactics, AI-assisted writing, and more. If you’re curious but not yet strategic, this one’s for you.
Join online for this practical webinar for magazine and digital editors with Angie McKaig and Joyce Byrne.
11:00 a.m. – 12:00 p.m. PST / 12:00 – 1:00 p.m. MST / 2:00 – 3:00 p.m. EST
MagsBC, AMPA, Magazines Canada, AQEM members, and students: $20 for one seat or $30 for two seats
Non-Members: $30 for one seat or $45 for two seats.
LinkedIn feels like a platform that works for someone else: the B2B brands, business leaders, and people who hashtag everything.
If you’re a magazine or web editor managing social alongside everything else, LinkedIn probably lives in a grey zone: not quite your team’s job, not quite marketing’s, and not quite clear whether it’s even worth the effort.
This webinar cuts through the confusion.
We’ll show you exactly how the LinkedIn algorithm works — and why it behaves so differently from Instagram, Facebook, or anywhere else you’re already posting. You’ll walk away knowing what to post, how to format it, when tagging and hashtags actually help (and when they hurt), and whether LinkedIn is a realistic growth channel for editorial brands that aren’t strictly B2B.
You’ll leave with answers to questions like:
- Why does a post about a Top 40 list take off while a lifestyle piece barely registers?
- Should you be pulling back on hashtags, or doubling down?
- What’s the right way to use LinkedIn for newsletter acquisition or ticket promotion — without tripping the algorithm?
- Is “blog lite” content worth your time on this platform?
- Can AI help you write better LinkedIn posts faster?
Whether you post there regularly or “sometimes post and often forget,” this session is designed to give you a real strategy, not just tips.
Built for: Digital editors, managing editors, and content leads at magazine and media brands who handle social either directly or in collaboration with a marketing team.
Angie McKaig is the founder of Signal & Seek, a strategic consultancy specializing in SEO, AEO, and digital findability. A veteran of more than 25 years in digital marketing, she has led search strategy for some of Canada’s most visible organizations, including RBC, the Toronto Star, FASHION Magazine, and Canadian Living, as well as a range of startups. Angie has built SEO Centers of Excellence, consulted with companies of all sizes, and spent more than two decades training leaders and marketers to thrive in an ever-changing digital landscape.
Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between.
Visit here for more info and to register.
This webinar is part of the Strategies for Canadian Magazines webinar series brought to you by the Magazine Association of BC, Alberta Magazine Publishers Association, Magazines Canada and L’Association québécoise des éditeurs de magazines.
