We are hurtling towards a zero-click search reality, thanks to algorithm changes, AI Overviews and the new AI Mode feature in search engines. Shelby Blackley and Jessie Willms, of WTF is SEO?, have a pulse on what publishers across the industry are doing now to insulate their traffic by building stronger relationships with their audience in other channels like newsletters, engaging with readers, and more.
In this lively hour, we’ll hear more about what this latest shift in the platform means for publishers on the web, and log some key takeaways to start implementing and generating new strategy, today.
Join online for this informative webinar, February 25, 2026, a Strategies for Canadian Magazines webinar with Shelby Blackley and Jessie Willms. Hosted by Joyce Byrne.
11 a.m. – 12 p.m. PST / 12 – 1 p.m. MST / 2 – 3 p.m. EST
MagsBC, AMPA, Magazines Canada, AQEM members, and students: $20 for one seat or $30 for two seats
Non-Members: $30 for one seat or $45 for two seats.
Shelby Blackley is an award-winning journalist, digital marketer and communicator with more than 12 years’ experience. She specializes in SEO, audience behaviour, data trends and interpersonal connections. Blackley is Manager, Newsroom SEO at The Athletic | Co-Founder of WTF is SEO? Newsletter, a weekly Substack which explores search engine optimization through the lens of journalism.
Jessie Willms is a Toronto-based SEO editor at The Guardian US, and journalism instructor.
Previously, she was the SEO editor at The Globe and Mail, Canada’s national newspaper.
She has developed her visual, programming, and teaching skills at some of Canada’s top newsrooms, and now runs data-skills workshops for journalists, while teaching data and interactive journalism at Centennial College. Now an SEO and audience editor, she continues to focus on using a variety of storytelling skills to connect with readers on any platform they might find our content.
Willms is co-founder and writer of WTF is SEO?, a newsletter about search strategy for publishers.
Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between.
Visit here for more info and to register.
This webinar is part of the Strategies for Canadian Magazines webinar series brought to you by the Magazine Association of BC, Alberta Magazine Publishers Association, Magazines Canada and L’Association québécoise des éditeurs de magazines.
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