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Webinar: Magazine Fundraising and Giving: Actionable Advice

Colour portrait of Julie Fiorini against a wall with framed pictures at topStrategies for Canadian Magazines — an initiative by Magazine Association of BC.

Join us on November 22, 2023 for our Canada-wide webinar: Magazine Fundraising and Giving: Actionable Advice for Engaging New and Next Generation Donors and Volunteers with Julie Fiorini.

11 a.m.– 12 p.m. PST / 12–1 p.m. MST / 2–3 p.m. EST

MagsBC, AMPA, Magazines Canada, AQEM members, and students: $12 for one seat or $17 for two seats
Non-Members: $22 for one seat or $27 for two seats.

Canadian fundraisers are facing a wide range of challenges related to decline in donations, the impact of inflation, and an ageing donor base. For magazines that rely on donations as a revenue stream, every tool in the kit is important for hitting fundraising targets and attracting younger supporters.

Just in time for the holiday giving and fundraising season, this webinar from creative and strategic digital marketing and communications specialist, Julie Fiorini, General Manager, Donor Services & Brand Marketing, CanadaHelps, will give participants the advice they need to understand where to find, how to engage, and what to ask from new donors and the next generation of supporters.

Plus: trends and statistics in giving from Canada Help’s annual Giving Report, resources for fundraisers and more.

Julie Fiorini is a strategic and purpose-driven leader who is passionate about connecting people in a meaningful way to the brands and causes they support. As the General Manager, Donor Services & Brand Marketing, Julie brings a diverse background in marketing, communications and fundraising to support Canadians on their philanthropic journey and drive much-needed donations to charities that are working everyday to make our world better. Julie’s experience in the non-profit sector has centered on causes she’s passionate about and covers both the client and agency sides.

Joyce Byrne is Alberta Magazine Publishers Association’s past president and an award-winning veteran of the Canadian magazine industry. She has led creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine.

More info and to register.


This webinar is brought to you by:

AQEM logo

Magazine Association of BC Logo

Magazines Canada logo






Funded by the Government of Canada. Financé par le gouvernement du Canada.




Alberta Government