— Last checked December 2024 by Joby Yuen, Langara College Library & Information Technology practicum student.
- “13 Magazine Marketing Ideas to Grow Your Reader Base.” eMagazines, Apr. 5, 2023. Read Article
- Admixer. Ad server for publishers to monetize from direct ad sales and ad exchanges. Visit Site
- Advertising Age. A U.S.-based magazine for advertising agency and marketing industry news. They provide a free directory of major U.S. advertisers, agencies and advertising trends under their Datacenter. Visit Site
- Adweek Magazine. A U.S.-based online magazine for the advertising and marketing industry. Visit Site
- The Association of Canadian Advertisers. The association cuts across all products and service sectors and speaks on behalf of over 200 companies and divisions. Visit Site
- Canadian Advertising Rates & Data. Tool for Canadian media buyers and planners. Visit Site
- Canadian Marketing Association. Largest marketing association in Canada. Visit Site
- Chief Marketer Network. Provides detailed information on marketing strategies, tactics and techniques. Visit Site
- Genuine Canadian Magazine. Branding program that highlights Canadian titles on the newsstand. Visit Site
- Government of Canada Advertising Annual Reports. Government of Canada. Information on advertising activities, expenditures and the major campaigns undertaken in the stated year. Visit Site
- “Guide to Owned, Paid and Earned Media Distribution Channels.” Goodman Lantern, Oct. 30, 2023. Explains the differences between owned, paid, and earned media distribution channels, detailing how businesses can use each to maximize brand visibility. Read Article
- King, Nysha. “Making the Case for Diversity in Marketing and PR.” Forbes, Feb. 15, 2019. Outlines how businesses can expand their reach in terms of authentic inclusion. Read Article
- Lamour, Tino, “SEO for Publishers: 8 Rules Every Magazine and Newspaper Publisher Should Know.” Purple, Jul. 27, 2020. Read Article
- Maintaining Your Business. Government of Canada. Focuses on the basics of marketing and on starting a business in general. Visit Site
- Majid, Aisha. “Charted: How Has the UK Consumer Magazine Industry Evolved? Two Decades of Change.” Press Gazette, Aug. 25, 2022. Read Article
- Masthead. Provides a list of Canadian ad sale companies with contact information and location details. Visit Site
- The Message. A Canadian marketing site about trends in modern marketing. Visit Site
- Research and Business Intelligence. Government of Canada. A directory of market research. Visit Site
- Strategy Magazine. Free Canadian magazine for the marketing industry. Visit Site
- Vividata Reading Consumers. A Canadian organization that produces a syndicated study of single-source data on print readership, non-print media exposure, product usage, and lifestyles. Visit Site
