Audience Development

Audience Development

Banionis, Vee. “12 Content Strategies to Boost Reader Engagement.” Flip 180 Media, Apr. 2, 2019. Provides 12 strategies for digital magazine publishers to enhance reader engagement, including focusing content, using content waterfalls, optimizing channels, and integrating effective calls to action. Read Article

“Online Magazines: How to Publish and Distribute Online Magazines and Showcase Your Startup Expertise.” Faster Capital, Jun. 11, 2024. Explains how to publish and distribute online magazines effectively, covering key strategies such as choosing the right platform, creating engaging content, leveraging social media, building subscriber bases, and using analytics to optimize performance, all while showcasing startup expertise. Read Article

“A Publisher’s Guide to Audience Development.” Upland Software. This blog post runs through the details of developing audiences and how to incorporate it into a marketing plan. Read Article

Scollans, Colleen. “Audience Strategy for Publishers and Associations.” Clarke & Esposito, Jul. 20, 2023. Outlines strategies for publishers and associations to optimize audience engagement by leveraging audience intelligence, segmenting groups, and personalizing content to build stronger relationships, ultimately driving conversions across various platforms. Read Article

Starkes, Becca. “Six Digital Audience Development and Growth Tips for Publishers.” Wowza, May 30, 2024. Outlines six key tips for digital audience development and focuses on the importance of understanding audience behavior, utilizing analytics, and creating personalized content. Read Article

“What is Audience Development?” Lotame, Feb. 17, 2020. Explains audience development as a strategy for growing and nurturing relationships with an audience by focusing on community, connections, collaborations, and caring, while leveraging data and engagement tactics to improve customer loyalty and acquisition. Read Article

Distribution

Accelerate360 Canada. Specializes in distributing books and other products across Canada. Visit Site

Barton, Seamus. “What You Need to Know About Magazine Distribution.” Troi Mailing Services, Jan. 17, 2020. This article discusses circulation and distribution in the Canadian magazine industry. Read Article

Canadian Mass Media Inc. (CMMI). A national marketer of periodicals and books. Visit Site

Certified Folder Display Service, Inc. North America’s largest professional travel brochure distribution and display service, with over 21,000 visitor information display racks located throughout Western and Central United States and Western Canada. They also accept magazines. Visit Site

Creative Export Canada. Government of Canada. Apply to fund distribution in international markets. Visit Site

Disticor Magazine Distribution Services. A Canadian-based national distributor of newsstand publications and the second largest national distributor in the USA. Visit Site

Magazines Canada – Distribution. A description of how MC exclusively distributes Canadian magazines to retailers. Visit Site

Shweiki, Gal. “Helpful Tips For Distributing Your Free Publication.” Shweiki Media, May 12, 2017. Discussions on what proper distribution takes and how to make it work for your publication. Read Article

“Unique Places to Stock Your Magazine.” Issuu, Dec. 1, 2021. Highlights various creative distribution strategies for magazines. Read Article