Advertising & Marketing

— Last checked August 2026 by Doris Fiedrich.

• “13 Magazine Marketing Ideas to Grow Your Reader Base.” eMagazines, May 18, 2026. Read Article
  
• “2025 IAB Canada Internet Ad Revenue Survey & 2026/27 Forecast.” IAB.Canada, June 2026. Read Article
• Admixer. Ad server for publishers to monetize from direct ad sales and ad exchanges. Visit Site
• AdAge. A U.S.-based magazine for advertising agency and marketing industry news. They provide a free directory of major U.S. advertisers, agencies and advertising trends under their Datacenter. Visit Site
• ADWEEK. A U.S.-based online magazine for the advertising and marketing industry. Visit Site
• Association of Canadian Advertisers. ACA is a professional trade association “solely dedicated to representing the interests of client companies that market their products and services in Canada” Visit Site
• “Bonus Q&A: Advertising Sales Strategies for Literary & Indie Magazines.” Media Kits and Advertising with Trevor Battye. Presented by Alberta Magazine Publishers Association. Uploaded June 10, 2026. Watch Video
• “Build Your Media Kit & Pitch Letter | Advertising Sales Essentials for Lit Magazines.” Media Kits and Advertising with Trevor Battye. Presented by Alberta Magazine Publishers Association. Uploaded June 10, 2026. Watch Video
• Campaign. A Canadian marketing site about trends in modern marketing. Visit Site
• Canadian Advertising Rates & Data. Tool for Canadian media buyers and planners. Visit Site
  
• Canadian Marketing Association. Largest marketing association in Canada. Visit Site
• Chatwick, Christian. “Guide to Owned, Paid and Earned Media Distribution Channels.” Goodman Lantern, originally published Oct 30, 2023, updated Feb 16, 2026. Explains the differences between owned, paid, and earned media distribution channels, detailing how businesses can use each to maximize brand visibility. Read Article
• Chief Marketer Network. Provides detailed information on marketing strategies, tactics and techniques. Visit Site
• “Genuine Canadian Icon” and “Newsstand Distribution.” Magazines Canada. Visit Site
• Government of Canada advertising annual reports. Government of Canada, Jan 30, 2026. Information on advertising activities, expenditures and the major campaigns undertaken in the stated year. Visit Site
  
• King, Nysha. “Making the Case for Diversity in Marketing and PR.” Forbes, Feb 15, 2019. Outlines how businesses can expand their reach in terms of authentic inclusion. Read Article
• “How to Sell Digital Advertising Bundles and Sponsorships | Publishing Essentials for Lit Magazines.” Media Kits and Advertising with Trevor Battye. Presented by Alberta Magazine Publishers Association. Uploaded Jun 10, 2026. Watch Video
• Maintaining your business. Government of Canada, Aug 27, 2024. Managing your business operations, strategic and financial planning, marketing, social responsibility. Visit Site
• Majid, Aisha. “Charted: How has the UK consumer magazine industry evolved? Two decades of change.”  Press Gazette, Nov. 18, 2022. Read Article
• Masthead. Provides a list of Canadian ad sale companies with contact information and location details. Visit Site
• Research and business intelligence. Government of Canada, Jul 28, 2026. A directory of market research. Visit Site
  
• Strategy. Free Canadian magazine for the marketing industry. Visit Site
• “TINY TEMPLATE (2013): THE AD SALES EDITION.” Alberta Magazine Publishers Association, 2013-14. Content: How to sell a complete ad package across platforms. Train, maintain, and retain stellar sales staff. Find new revenue streams and go beyond selling ads. Uploaded July 2025. Read Issue
• Vividata. A Canadian organization that produces a syndicated study of single-source data on print readership, non-print media exposure, product usage, and lifestyles. Visit Site